What's at Stake

Why is sustainability in winter sports so important?

Because without snow, cold, and nature, winter sports cannot exist – and without winter sports, our society loses a vital source of connection.

Winter sports depend on natural conditions – but these are changing. Climate change is leading to shorter winters, warmer temperatures, and unpredictable snowfall. At the same time, winter sports are more than just outdoor activity: they bring people together, create a sense of community, and serve as a cultural foundation in many regions. For athletes, organizers, clubs, and fans, it’s about preserving this sport – and with it, a part of our social fabric – while protecting our environment.

What are the key challenges?

Balancing sport, nature, and the future.

Winter sports take place in fragile ecosystems. Protecting biodiversity, conserving water and energy, developing sustainable mobility, and fostering social inclusion are essential. At the same time, sport can inspire change and innovation.

What’s really at stake?

More than medals – it’s about values, culture, and responsibility.

Winter sports embody teamwork, fairness, and passion. These values drive progress: from renewable energy systems to climate-smart events and innovative snow management research. What’s at stake is our shared future on snow.